This logo was created for a new family history publication company. The client wanted a logo that was versatile in being used on small items such as flash drives, pens or on the spine of a book. She wanted it to represent the process of taking photos, letters, journals and artifacts and narrowing it down all into one soft cover publication. She also wanted a "seal" or "stamp" style, with pieces of the larger logo in each to be used as needed.
Logo created for a new video sharing website for chiropractors.
While working for Felicity & Design in 2016, I had the opportunity to work on some fun projects. This was one of the logos I created for the blog And Then We Moved To...
The newly unified CPA Canada wanted to consolidate multiple email newsletters across departments to minimize the amount of emails sent to their members. They created a subscription system where the members could opt-in to areas they were interested in, so when they received the Member News email, they would only receive the information in the email they wanted. This sample image includes a sample of all the sections - which would be rare - hence the reason for the extensive length.
Following the CPA Canada branding guidelines, this email newsletter was fashioned after their new website to create a visual tie between the website and the email newsletter.
Each of the sections allowed up to three articles, with a minimum of one (if there weren't any articles in that section, it wouldn't appear in that email) so I designed it in a way if there was only one article in a section, it wouldn't look off-balance.
The event sections are always packed with upcoming events, so I was able to design a three-column layout to save space and create visual diversity in the design.
This email design has won two awards: 2015 Best Email Design and Engagement (Silver) from the Canadian Online Publishing Awards, and the Association Media & Publishing 2016 EXCEL General Excellence (Digital) Award.
For their 2013-14 Annual Report, CPC Canada wanted to implement infographics using the theme of "Powered by People." Each of these infographics were incorporated into the design to bring some visual life to the annual report.
While employed with CGA-Canada (before they unified with their current entity CPA Canada), I began learning about and creating infographics. The VP of Marketing at the time enlisted me to create the very first infographic piece for their 2011-12 Annual Report.
They wanted this infographic to highlight the main achievements across the organization and the information to be easy to digest. Staying within the branding guidelines for CGA-Canada, and working with our communications specialist, we came up with this piece that created visual interest to engage its readers. This project planted the roots for all future infographic pieces for CGA-Canada, and they continue using it now in their CPA Canada Annual Reports.
A new counselling company was about to open their doors for the first time on Vancouver Island, in British Columbia. Their brand focused on collaboratively finding solutions, empowering their clients, and experiencing growth through empathic support.
This logo includes an elegant typeface with a hand drawn leaf abstract to encourage comfort and strength. The soft green hue elicits a calming effect to the brand.
An innovative tech company approached me to create a logo + on-boarding package for their new professional online referral business. Based in the heart of the beautiful Okanagan they provide a service to users to find professionals recommended by their colleagues and other professionals in the area.
Staying in line with the company's branding, their logo is clean, simple and modern. The on-boarding starter package is sent to all new professionals to help them get started. They wanted the design to be clean and their information easy to digest.
The newly-formed Provincial-wide food drive wanted their brand to represent generosity, compassion and support. This is the largest food drive that occurs each September in communities across British Columbia. This project included logo work, graphics and web design and development.
I have a personal interest in this organization because after I worked on their branding, I volunteered as their Chief Operating Officer and Call Centre Manager where I created their Provide-wide call centre, managed teams + volunteers and oversaw the technical and procedural development of the centre. Each year the amount of donations the food drive has increased, thus helping our local communities restock their shelves during a normally slow time.
To this day, I still volunteer for the food drive annually by dropping off flyers and picking up donations. It is heart-warming to see the generosity of people in our communities when we band together for an important cause.
A fabulous photographer located in Calgary, Alberta wanted a hand-lettered logo for her photography business. She creates stunning work that captures the essence of her subjects, whether it is a fun-loving family, beautiful new baby, expectant mother, animals in their own habitat, or her children. To see her beautiful work, go to http://www.tangerinephotography.ca.
Paulina + David are an amazing couple who wanted a clean and elegant invitation to match their amazing venue. This invitation incorporated stunning flower illustration and masterful typography.
The PDNet team approached me with the task of livening up their "About Us" page on their website. Due to constraints, we couldn't update the template design, but we could update the content area. Using their marketing strengths as the inspiration, I created a unique about us page, similar to what you'd find in a marketing brochure. They gave me creative control over the design, within the content provided to me.
